<aside> 💡 Use this template to declutter and focus your marketing efforts. It helps you focus on your main goals and keeps you and your team on track.

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1. Business Overview

• Business Name: Your Business name
• Industry: Your industry
• Target Market: Describe your primary audience, e.g., age, gender, location, interests, challenges

2. About You:

• Your Background: Briefly describe your expertise, background, and experience
• Your Connection to the Product: Explain why you started this business and your personal connection to the product/service

3. Product and Unique Value Proposition (UVP)

• What is Your Product/Service? Briefly describe what you are offering
• What Makes It Unique? Highlight the unique features or benefits of your product/service

4. One Main Marketing Goal

<aside> 💡 Pick one result that is a success metric, focus is key here

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1. Generate Leads: E.g., Generate 100 leads every month.
2. Boost Sales: E.g., Increase sales by 20% in Q3.
3. Grow Users/Brand Awareness: E.g., Achieve 1000 app downloads in 60 days.

5. One Key Message

Benefit-Focused Message: What do you want your audience to remember?

6. Marketing Channels